Because Things Can Be Different

Episode 1: Why do I need Coffee Shop Branding, won’t a logo do?

Liqui group Season 1 Episode 1

In this episode, Liqui Group Creative Director Cameron Fry, and Studio Manager Mike Page, discuss why Branding is so much more than just a Logo.

Cameron and Mike look closer at the question "Why do I need Coffee Shop Branding, won’t a logo do?", breaking down the process of branding and the five stages that make up the process,  and how these can impact the perception of a Coffee Shops brand.

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